> ## Documentation Index
> Fetch the complete documentation index at: https://docs.x.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics

> Request public, non-public, organic, and promoted engagement metrics for Posts and video media on X API v2, including impressions, likes, and views.

The X API provides engagement metrics for posts and media. Access public metrics with any authentication, or private metrics for your own content with user authentication.

***

## Metric types

| Type           | Authentication | Description                                              |
| :------------- | :------------- | :------------------------------------------------------- |
| **Public**     | Bearer Token   | Visible to anyone (impressions, likes, reposts, replies) |
| **Non-public** | User context   | Private metrics (clicks)                                 |
| **Organic**    | User context   | Metrics from non-promoted views                          |
| **Promoted**   | User context   | Metrics from ad views                                    |

<Note>
  **30-day limit**: Non-public, organic, and promoted metrics are only available for posts created within the last 30 days.
</Note>

***

## Available metrics

### Post metrics

| Metric         | Type       | Field path                               |
| :------------- | :--------- | :--------------------------------------- |
| Reposts        | Public     | `public_metrics.retweet_count`           |
| Quotes         | Public     | `public_metrics.quote_count`             |
| Likes          | Public     | `public_metrics.like_count`              |
| Replies        | Public     | `public_metrics.reply_count`             |
| Impressions    | Public     | `public_metrics.impression_count`        |
| Bookmarks      | Public     | `public_metrics.bookmark_count`          |
| URL clicks     | Non-public | `non_public_metrics.url_link_clicks`     |
| Profile clicks | Non-public | `non_public_metrics.user_profile_clicks` |
| Engagements    | Non-public | `non_public_metrics.engagements`         |

### Media metrics (videos)

| Metric        | Type       | Field path                              |
| :------------ | :--------- | :-------------------------------------- |
| Views         | Public     | `public_metrics.view_count`             |
| Playback 0%   | Non-public | `non_public_metrics.playback_0_count`   |
| Playback 25%  | Non-public | `non_public_metrics.playback_25_count`  |
| Playback 50%  | Non-public | `non_public_metrics.playback_50_count`  |
| Playback 75%  | Non-public | `non_public_metrics.playback_75_count`  |
| Playback 100% | Non-public | `non_public_metrics.playback_100_count` |

***

## Requesting metrics

### Public metrics (any auth)

```bash theme={null}
curl "https://api.x.com/2/tweets/1234567890?tweet.fields=public_metrics" \
  -H "Authorization: Bearer $TOKEN"
```

Response:

```json theme={null}
{
  "data": {
    "id": "1234567890",
    "text": "Hello world!",
    "public_metrics": {
      "retweet_count": 50,
      "reply_count": 12,
      "like_count": 234,
      "quote_count": 5,
      "bookmark_count": 8,
      "impression_count": 5432
    }
  }
}
```

### Private metrics (user context)

Requires OAuth 1.0a or OAuth 2.0 with user context for posts you own:

```bash theme={null}
curl "https://api.x.com/2/tweets/1234567890?tweet.fields=non_public_metrics,organic_metrics" \
  -H "Authorization: OAuth oauth_consumer_key=...,oauth_token=..."
```

Response:

```json theme={null}
{
  "data": {
    "id": "1234567890",
    "text": "Hello world!",
    "non_public_metrics": {
      "impression_count": 5432,
      "url_link_clicks": 89,
      "user_profile_clicks": 156,
      "engagements": 345
    },
    "organic_metrics": {
      "impression_count": 5432,
      "like_count": 234,
      "reply_count": 12,
      "retweet_count": 50,
      "url_link_clicks": 89,
      "user_profile_clicks": 156
    }
  }
}
```

***

## Video metrics

For video playback metrics, use the media expansion:

```bash theme={null}
curl "https://api.x.com/2/tweets/1234567890?\
tweet.fields=attachments&\
expansions=attachments.media_keys&\
media.fields=public_metrics,non_public_metrics" \
  -H "Authorization: OAuth ..."
```

Response:

```json theme={null}
{
  "data": {
    "id": "1234567890",
    "text": "Check out this video!",
    "attachments": {
      "media_keys": ["13_9876543210"]
    }
  },
  "includes": {
    "media": [{
      "media_key": "13_9876543210",
      "type": "video",
      "public_metrics": {
        "view_count": 12543
      },
      "non_public_metrics": {
        "playback_0_count": 12543,
        "playback_25_count": 9876,
        "playback_50_count": 7654,
        "playback_75_count": 5432,
        "playback_100_count": 3210
      }
    }]
  }
}
```

***

## Organic vs. promoted metrics

If a post was promoted as an ad, metrics split between organic and promoted views:

| Context      | Description                         |
| :----------- | :---------------------------------- |
| **Organic**  | Metrics from normal timeline views  |
| **Promoted** | Metrics from paid ad impressions    |
| **Public**   | Combined total (organic + promoted) |

Request both to see the breakdown:

```bash theme={null}
tweet.fields=public_metrics,organic_metrics,promoted_metrics
```

***

## Metric definitions

<Accordion title="Impressions">
  Count of times the post appeared on a user's screen. Not unique—the same user viewing twice counts as two impressions.
</Accordion>

<Accordion title="Repost count">
  Number of reposts (retweets). Does not include quote posts.
</Accordion>

<Accordion title="Quote count">
  Number of quote posts (reposts with comment). These are always organic.
</Accordion>

<Accordion title="Bookmark count">
  Number of times the post has been bookmarked by users.
</Accordion>

<Accordion title="Video views">
  Aggregated across all posts containing the video. A video reposted in multiple posts has one total view count.
</Accordion>

<Accordion title="Playback quartiles">
  Number of unique users who played through each percentage of the video. Useful for understanding drop-off rates.
</Accordion>

***

## Requirements summary

| Metric field         | Authentication required            |
| :------------------- | :--------------------------------- |
| `public_metrics`     | Bearer Token (any)                 |
| `non_public_metrics` | User context (owned posts only)    |
| `organic_metrics`    | User context (owned posts only)    |
| `promoted_metrics`   | User context (promoted posts only) |

***

## Next steps

<CardGroup cols={2}>
  <Card title="Data Dictionary" icon="book" href="/x-api/fundamentals/data-dictionary">
    Complete field reference.
  </Card>

  <Card title="Authentication" icon="key" href="/resources/fundamentals/authentication/overview">
    Set up user context auth.
  </Card>
</CardGroup>